In the era of "all staff side jobs", food blogger Wulala demonstrated the survival wisdom of modern youth with 20 million fan accounts. This post-90s generation, jokingly referred to as the "Garlic Prince" by netizens, has recently become popular on social media due to his self disclosure of "early retirement upon full payment of five social insurances and one housing fund", causing countless working people to exclaim that he has broken their defenses.

Unlike the work mode of full-time bloggers, Wulala's main job is actually a business position that requires frequent business trips. In a recent interview, he revealed that "filming food videos was originally just a leisure activity to record business travel experiences, but unexpectedly became popular." This unique model of "eating all over China with work" not only solves the problem of content creation scenarios, but also avoids the income risks of full-time self media.

It is worth noting that according to the new chart data, only 12% of short video creators can break through the threshold of one million fans. Wulala's success is by no means accidental: his pioneering content paradigm of "regional cuisine+lifestyle attitude" accurately captures the public's desire for smoke and fire in the post pandemic era. From Northwest oil splashed noodles to Chaoshan pickled vegetables, each video is like a love letter to local cuisine, and this sincerity is precisely the content trait favored by algorithm recommendation mechanisms.

What is even more thought-provoking is its advanced awareness of social security. According to the latest statistics from the Ministry of Human Resources and Social Security, the number of flexible employment workers in China has reached 200 million, but only 37% have voluntarily paid social security. Wulala's choice confirms the shift in the "Z-generation elderly care concept" - a survey on China's elderly care finance shows that 81% of the 25-35 age group have started planning for retirement reserves. As he emphasized in his live broadcast, "Making videos is an interest, and social security is the confidence. "

This case provides three insights for contemporary youth:

The monetization of side businesses requires "following the trend" and transforming main business resources into content advantages

Content creation requires building unique memory points (such as Wulala's signature action of "raw garlic pairing")

Financial planning should balance short-term gains and long-term security

While netizens are still debating whether to pursue a side job, Wulala has proven through her actions that true slash youth can not only seize the trend of the times, but also understand how to hold the bottom line of life. This survival strategy of "advancing, retreating, and defending" may be the best answer to deal with uncertain times. After all, in this era where everything can be rolled up, what we need is not only the ability to make money, but also the confidence to exit with dignity at any time.