Source: Xinmin Evening News

Nowadays, blind box products

In the cultural and creative consumer market

I have already occupied a place

Among them, young people are the main force of consumption

However, some Shanghai residents provided clues that

In some cultural and creative stores that specialize in blind boxes

Surprisingly, it appearedIndecent blind boxThe figure

A reporter's investigation found that in multiple offline stores of a certain trendy toy brand, a blind box series called "Junior High School Student",twoThe doll made insulting gestures with both hands, which were particularly eye-catching.

Some consumers have pointed out that,This type of product may mislead children and lead them to consciously learn, and many children imitate it quickly.Some consumers also believe that different products target different consumer groups, but businesses should differentiate before listing them.

Regarding this, ShanghaiJoy CityThe staff of the offline store said that the blind box was originally displayed in the center of the store, but later due to complaints from parents,It has been moved to the side counter, but sales still do not decrease.The staff also explained that,At that time, the supplier provided pictures with stars blocking their gestures,And this style is also selling well in the store because many young people have watched anime featuring them as the main characters.

It is reported that this blind box image is derived from a manga. Although the two female protagonists are both middle school students, they often make indecent gestures towards people, which have become their iconic actions,The image of the blind box product is printed on the side of the product.Among them, the parts involving indecent gestures are covered with red and blue stickers.

It is clearly indicated on the outer packaging of the blind box

This product is only suitable for individuals aged 15 and above

Minors aged 8 and above

Please purchase goods with the accompaniment of a guardian

According to the Civil Code and the regulations introduced last year

Guidelines for Code of Conduct for Blind Box Operations

The blind box shall not contain

Content that violates social order and good customs

Article 8 of the Civil Code:Civil subjects engaged in civil activities shall not violate the law or public order and good customs.

Article 21 of the Guidelines for the Code of Conduct for Blind Box Operations:Blind box goods or services shall not contain content that distorts history, feudal superstition, obscenity, terrorism, violence, religious extremism, ethnic discrimination, secession, or violates public order and good customs prohibited by laws and regulations.

Regarding this,

Chen Xinhao, a partner at Shanghai Xinghan Law Firm, stated that,

The merchant deliberately concealed the gesture with stickers,

Resulting in a mismatch between the content and packaging,

It may constitute false advertising.

And the indecent gesture clearly violates public order and good customs. According to the Civil Code and the Guidelines for the Operation of Blind Boxes issued last year:The blind box shall not contain any content that violates social order and good customs.Consumers can request a return after purchasing,Practitioners, manufacturers, and sellers of blind boxes cannot lose some basic legal bottom lines just to make profits.

Chen Xinhao also believes that if consumers see similar inappropriate content appearing,We should actively report and complain to minimize its impact.The relevant local procuratorates may also consider filing public interest lawsuits against these behaviors to achieve the effect of purifying the social environment.

A national second level psychological counselor stated that

Cultural and creative products and related toys

Guiding the Youth Group

Establishing Three Values and Expressing Behavior

It will have a subtle and imperceptible effect

The impact on teenagers is not small

Blind box products with poor hand gestures

Need to be taken seriously

Zhou Wenxiu, a national second level psychological counselor:In fact, it has caused people to chase after this insulting gesture. He may think that because your toy factory has already produced it, it is a kind of admiration for it, and children do not know that this kind of toy has social and psychological impacts in the future.

In street interviews

The attitude of the respondents towards such blind boxes

Also quite consistent

Some consumers have expressed that it cannot appear, definitely not,Because it doesn't have a good impact on children.”Some people also believe that“I think it should be banned,Because it's not good for children either. ”Some citizens believe that:“It is definitely a negative inducement for teenagers and children.I think some departments should pay attention to and take some measures,Should it be cancelled or rectified.”Some consumers also claim that this trendy toy, including blind boxes, is something that even parents of four or five-year-old children would take them to buy because they feel that these things are very novel.When merchants choose in this regard, if there are some violations of public order and good customs,Children don't understand, so it's difficult to change their thoughts when they grow up after being exposed to it from a young age. ”

Most netizens also expressed the same view on this matter

A netizen suggested“Strengthen supervision of blind boxes”

SukiBySuki：I think the blind box culture can be stopped for a moment... The 49 and 69 blind boxes have attracted children's attention and tried their best to buy them, but to be honest, what if they buy them? Half grown children treat blind boxes as treasures and even tell me that classmates buy them together for a few hundred yuan. Their eyes are full of envy. The market economy benefits have been achieved, but children's love is becoming more and more tangible. Do we have to have a whole wall of blind box dolls to be a high-end embodiment? I never thought you would spend money like water to buy blind boxes here. Can impoverished children in mountainous areas have several full meals?

Undecided:Most of the people who buy these blind boxes have watched these shows, and there is no problem simply selling them. As for the display, it's not aesthetically pleasing, but as a derivative product of anime, it definitely needs OC rather than OOC.

Random:What are we waiting for if we don't just take it down? We all know what this gesture means. Is it okay to put it on an adult? Do you make this gesture to people when you go out? Nowadays, businesses really have no moral bottom line and pursue popularity to make money. Blind box gacha packs, which may not sound good, are actually guiding gambling and have no limits on the subject matter and content. Is it possible to say that they have no impact on immature minors?

wild stock or floating clouds:Toys that violate public order and good customs cannot be sold to teenagers. Hindering their healthy growth!

Naming star:As a business, blind boxes that deal with unhealthy children should be prohibited from sale, and relevant departments should eliminate them from the source.

Cheese Frozen Pomelo:I sincerely hope that this blind box will not appear in the world of children, as it may cause great harm. Once they become addicted, it will affect their entire life!

tiger:Why do young people like this style? What should we do with our education?

Good deeds are like water:It is suggested to strengthen the supervision of blind boxes and strive to be "out of the circle" rather than "out of line".

Zhang Linyi:Such actions, whether bought for adults, youth, or children, are indecent. Functional departments should strengthen management and not challenge the social atmosphere.

Sammi：For consumers, since they have made a purchase, they will definitely not return it. However, how did this culture come about, how did this product get listed, and how did merchants disregard their moral bottom line in order to make money? Is it possible that there is a problem with the education line when such animations become popular?

Huang Weiguo:It is crucial to guide the ideological education of young people whose personalities are not yet fully developed correctly!

Wang Yuanbing Icy:Although the anime has its significance, the aesthetic and connotation of the single paper creation box is PK, which depends on your own. The cultural creation box in the Forbidden City and provincial museums is worth emptying your bank card.

tourist:I think educating children is not only the responsibility of parents and schools, manufacturers and creative designers should also have conscience and a sense of social responsibility. The whole society should resist unscrupulous merchants and create a good growth environment for the next generation!

Stop loss:The plastic figurine is so expensive to buy a stuffy bag!

Lisa：To make money and attract attention, do we not even need basic morals? Too much, I agree with public interest litigation and purify bad business practices.

Cai Cai:In fact, most children know that this action is not good, but once it is spread out, the feeling fades away, especially when it is put on the shelves, and they will feel recognized 🤷🏻♀️ It's even more reckless.

So, for this type of cultural and creative product blind box

Market regulators and cultural management departments

Can it be controlled in the sales front-end?

It is understood that

Guidelines for Code of Conduct for Blind Box Operations

Just a guiding document

There are currently no clear penalties

In addition, due to the wide variety of cultural and creative product categories

Intertwine between related fields and regulatory authorities

Approval for each product before launch

It's not realistic at the moment either

Chen Xinhao, Partner of Shanghai Xinghan Law Firm:Market supervision and management departments, as well as other management departments, especially all consumers, should call for corresponding reports and complaints if they see anything that is not very good. Can the local procuratorate file a public interest lawsuit against these behaviors to purify the social environment.

Xinmin Evening News Comprehensive News Workshop, Talking Box, and Netizens' Comments